Palais de
la magie
“What kind of surface area and what kind of property programme?
LE PALAIS DE LA MAGIE
FAQs
Who’s going to look for a site to build the “Palais de la Magie”?
Domi NHO is fortunate to have had a career in real estate as well as a career as a magician, and to be able to activate his networks. Already, 35 applications have arrived and been examined. Three “possibles”, with major constraints to manage, have been examined in depth. We’ll need to see many more if we’re to find the rare pearl. For the record, London’s The Magic Circle searched for two years before selecting a site (an old warehouse in central London which was subsequently converted). Everyone can help by sending us useful information
How much will the “Palais de la Magie” cost?
The real estate program has a minimum floor area of 2,500m2, and could go much higher.
In Paris, in the private sector, the average transaction per m2 is around €10,000, and much more in upmarket areas.
The project would therefore represent an investment of around €25 million. To this must be added equipment, collections and working capital requirements during the complex’s ramp-up period.
Other arrangements are possible, not requiring real estate investment, through leases or Délégation de Service Public (DSP).
Will members of the MACH 5 association have to pay for this investment?
NO, THEY WON’T. In the short term, the capital needed to build the “Palais de la Magie” will be provided by investors. In the long term, MAGIC FOUNDATION PARIS (MFP) will buy back the investors’ shares.
MFP will be enriched over the decades by gifts, donations and bequests.
MACH 5 will invest in equipment, but will be subsidized by MFP.
When will the “Palais de la Magie” open?
If you count : Two years to find and master a site / One year to: design the modifications, apply for planning permission, obtain it, purge it of any appeals / one year minimum to carry out the work / that makes four years. To be on the safe side, we’ve given ourselves 5 years, hence MACH “5”. It’s a long-term project . We have to be prepared to be a long-distance runner.
That doesn’t mean MACH 5 can’t get started. For example, MACH 5 has already published the book “Je joue avec l’alphabet”, to which 25 renowned magicians have contributed.
There’s already a Museum of magic in Paris, will you be complementary?
We have an excellent relationship with the “Musée de la Magie” on rue Saint Paul. Its founder, Georges Proust, is a trailblazer. He is fully aware of our project, and is closely following its development; he encourages MACH 5’s initiative, as well as that of the “Palais de la Magie”, all the more so as he was behind the Maison de la Magie Robert-Houdin in Blois.
His museum is extremely charming, housed in the vaulted cellars of the Marais district. The other side of the coin is that the museum is constrained in terms of ERP capacity and space. We will therefore have obvious complementarities, all to the benefit of Magic. The Palais de la Magie will have many other activities, including an auditorium, library, media library and events center.
Will you be working with the “Maison de la Magie” in Blois?
YES, WE WILL. It’s fortunate that the Maison de la Magie Robert-Houdin in Blois came into being in 1998. It paved the way. When the time comes, we’ll be able to propose truly beneficial synergies. The Blois catchment area is distinct from that of the Paris region, which has a population of nearly 10 million and to which freeways, railroads and airports converge.
A quality show staged in Blois can come to Paris and vice versa. Exhibitions can also travel from one place to another.
The town of Blois has been an institutional member of MACH 5 since January 2025. On a personal note, as a magician, the Director of the Maison de Magie de Blois is also a member of MACH 5.
what do you think of “Double Fond” ?
Very good. For almost thirty years, Dominique Duvivier has been successfully promoting “close-up”, which benefits magic. He has succeeded in positioning himself as a café-théâtre.
Close-up has become a favorite field of expression for the younger generation of magicians. The Palais de la Magie will showcase it to the public’s delight.
There will be intelligent synergies to be found with the “Double Fond”. Alexandra and Dominique Duvivier collaborated on the book “Je joue avec l’alphabet” published in 2025 by MACH 5.
Double Fond” is also a forerunner in terms of the teaching it provides, which has led to professional certification. It’s setting an example that’s sure to be followed by others.